Amanda Wakeley

ART DIRECTION - DESIGN - INFORMATION ARCHITECTURE

A lifestyle brand with a difference Amanda Wakeley came to us looking for more than an eCommerce store, but an extension to their vision of 'Lifestyle Luxury'. A challenge to bring the personal touch to a high performing online store we worked to bring a fusion of functional design, integrated content as well as the casual luxe feel that rings through the brand.
www.amandawakeley.com

art direction & moodboaring

Taking lead from Amanda Wakeley's own approach to creating a collection, our process began with key words of inspiration & mood-boarding.

USER PROFILES & SITE STRUCTURE

This core principles of this site came from it users, we defined several key profiles that we used as a base to create user tasks, journeys & the overall site structure.